Vegan Beyond Burgers Launch In Tesco Across UK
The high tech patty was slated to land in August – but supply issues delayed the launch
The vegan patty was slated for an August release in 350 stores, but supply issues pushed the date back.
Now the patties have been spotted in several Tesco outlets.
Vegan Beyond Burger
In October 2017, Beyond Meat revealed to Plant Based News that it would be launching the burger in the UK 2018, with Executive Chairman Seth Goldman saying: “We have decided to approach the UK market strategically, and are currently approaching potential partners.
“We have plans to go on sale in the first quarter of 2018.”
The company released further details earlier this Summer, at the product’s UK launch in Honest Burgers in July, revealing that it would be available in both the freezer section and meat aisle of the store, with Goldman saying the placement of the product instore is part of a strategy to bring plant-based food to more people.
The Beyond Burger retails for £5.50 for a two-pack at Tesco.