Knowing energy drinks in cocktail makes one feels more drunk

Various media outlets reported on research from the UBC Sauder School of Business that shows the effect of marketing labels on perceived intoxication and risky behaviours.

Lead author Yann Cornil said the study shows advertising from companies like Red Bull can falsely make people think the drink has intoxicating qualities.

Stories appeared on the Independent (U.K.), MSN, United Press InternationalCBC (at 27:30), Global, Vancouver Sun and other Postmedia outlets, Metro NewsInverse and Indo-Canadian Voice.


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