Apple and Nike Launch New Neutral-Toned ‘Apple Watch NikeLab’
Called the Apple Watch NikeLab, the new device is limited edition and designed to be “the ultimate style companion” for those who love to run.
The limited edition, neutral-toned Apple Watch NikeLab maintains the beloved features of its predecessor: deep integration with the Nike+ Run Club app, exclusive Siri commands, GPS, a two-times-brighter display and water resistance to 50 meters*, all made possible by a powerful dual-core processor and watchOS 3.
Apple Watch NikeLab will be available starting on April 27 from Nike.com, at NikeLab locations, and at the Apple Tokyo pop-up store at the Isetan department store. It will not be sold in Apple Stores or from the Apple website, a first for an Apple Watch.
The Apple Watch NikeLab will likely be priced at $369 for the 38mm model and $399 for the 42mm model, the same price as the rest of the Apple Watch Nike+ lineup.
Apple and Nike first teamed up in September of 2016 for the Nike+ Apple Watch that launched alongside Apple’s own set of Series 2 Apple Watch devices. Apple offers two Apple Watch Nike+ models in Silver and Space Gray aluminum along with standalone Apple Watch Nike+ bands.