The new ad seems destined for TV with its 1 minute length. This is opposed to some of Apple’s recent ads that have been geared more towards social media, such as the iPad Pro’s Twitter-based ads.
In the video’s description on YouTube, Apple touts that Apple Watch is the perfect companion for living a healthy life.
Built-in GPS. Water resistance to 50 meters. A lightning-fast dual‑core processor. And a display that’s two times brighter than before. Full of features that help you stay active, motivated, and connected, Apple Watch Series 2 is the perfect partner for a healthy life.
As for music, the ad is set to Beyoncé’s song Freedom, which features rapper Kendrick Lamar.
Most of Apple’s ads for the Apple Watch have been fast-paced, each highlighting a specific feature or capability of the device. Today’s ad is more generic and focuses on integrating Apple Watch into all aspects of your life. Watch the new ad below and let us know what you think of it in the comments.